Our workCase study
Chlore In Situ
Aqua Emeraude's website about chlorine made on site: the process explained in plain words, the equipment, the 2025 regulations, three calculators and a network of approved installers.
- Sector
- Pool water treatment
- Where
- Brittany
- Year
- 2026
- Right now
- Onlinechecked just now
01 — The context
Aqua Emeraude, our sister company, installs on-site chlorine generators: the chlorine is made in the plant room from salt, softened water and electricity, instead of arriving in drums. Since the French order of 19 December 2025, it is the only electrolysis process allowed in pools open to the public.
The chloreinsitu.com address used to host an old simulator that had become hard to evolve. What was needed instead was a reference website, in Aqua Emeraude's colours, that explains the process with figures to back it up and brings in survey requests.
02 — What we built
The process, without jargon
From salt and water to chlorine in four steps, then a point-by-point comparison with salt pools and drummed chlorine. Every figure comes from the manufacturer's documentation or from the order of 19 December 2025, quoted article by article.
The equipment and its uses
One page per range of generators, from large public pools to private pools, with dosing control and remote monitoring, and a page for each use: public pools, private pools.
Three calculators
What chlorine costs today and what it would cost in salt, the active chlorine requirement converted into grams per hour, and salt consumption per week. No pre-filled fields: nothing is calculated until every value is in.
A network of installers
Aqua Emeraude's page as an approved installer in Ille-et-Vilaine and Côtes-d'Armor, and a form to join the network. Survey requests and applications reach the company's mailbox, with an acknowledgement of receipt.
Ready for Google and AI
Frequently asked questions, structured data, a site map for AI engines, and every address reported to search engines at launch.
03 — Delivered
What the website can do.
- 01The process explained in four steps
- 02On-site, salt or drums compared
- 03The 2025 regulations, article by article
- 04Equipment and use pages
- 05Three calculators: cost, active chlorine, salt
- 06Survey requests and installer applications
- 07FAQ and a site map for AI engines

Contact
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